Meet
ROGER HURNI
Author of Outthink. Outperform.
Roger is a brand and behavior strategist with deep national client experience. He regularly speaks on how to achieve unprecedented sales and marketing results through Behavioral Marketing and customer experience.
Roger understands the true value a brand can bring to the success of an organization. It is critical for organizations to pay attention to customer behaviors because Behavioral Marketing is the future of business.
AVAILABLE EVERYWHERE THIS SUMMER
Gain the valuable steps to consciously shift customer behavior with Behavioral Marketing.
Foreword by Jay Baer, New York Times best-selling author of seven books.
Understanding customer motivation and behavior is the key to driving business success. It’s time to unlock the science of persuasion and psychology so you can better understand your customer’s motivations.
Pulling from decades of experience working with iconic brands, Roger Hurni provides a clear, actionable framework for applying Behavioral Marketing in any organization. This tactical tool kit has practical insights on incrementally changing consumer behavior to align with your brand’s objectives and aspirations.
Praise for Outhink. Outperform.
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"Human behavior is too often underrepresented in marketing and business. Thankfully, Roger Hurni has written a fantastic book to help organizations of all kinds to understand and start using behavioral marketing in their work. The real world examples and science-based insights in Outthink. Outperform.can help everyone do just that. Enjoy!”
- Melina Palmer, CEO of The Brainy Business and author of three award-winning books, including What Your Customer Wants and Can't Tell You
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"Roger has outlined a proven, step-by-step process for effective marketing. His book, 'Outthink. Outperform' explains the method in simple, easy-to-understand terms so that anyone can apply them, regardless of whether they have marketing experience or are building a plan for the first time. The book not only explains what to do, but also WHY – and why the outcome is the behavioral response you want. I recommend 'Outthink. Outperform' for anyone who wants to create an effective marketing plan, regardless of the size of the organization."
– Kelly McDonald, four-time bestselling author and renowned professional speaker. Author of How to Market to People Not Like You and How to Work with and Lead People Not Like You.
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I am constantly pushing my advisory clients to incorporate a Theory of Change or a repeatable, data-driven framework, which they can then use to more reliably and more efficiently solve a client's challenge. Roger gets this, and is leading the industry in moving away from fickle instinct to grounded alternatives.
-David C. Baker, author of The Business of Expertise and Secret Tradecraft of Elite Advisors.
Transform insights into actionable strategies.
Keynote Speaking Engagements
Roger’s presentations on are a fantastic learning and entertaining experience where you will leave with actionable steps that can propel you and your organization to new levels. Learn more →
Previous Speaking Engagements Include:
How Can You Pay More Attention To Your Customer’s Behaviors?
PROFESSIONAL SERVICES
Speaking
Roger’s presentations on are a fantastic learning and entertaining experience where you will leave with actionable steps that can propel you and your organization to new levels.
Marketing Consulting
Roger’s work in Behavioral Marketing has made it possible for him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies.
Outthink. Outperform.
Gain the tools and knowledge you need to thrive in the modern marketplace. Move beyond the transactional and foster deep connections with your customers by making them feel something profound with every interaction.
Free Behavioral Marketing Tips, posted weekly.
